Todd Carey

Award-winning Creative Director and Copywriter.
Also, a UCB/Second City comedy writer.

Available for freelance or full-time.

Awards: One Show Entertainment, TED Ads Worth Spreading, CA, One Show, Effies, Clios, Beldings (Best Integrated Campaign), ANDYs, ADDYs, Print, Hatch (Boston), Webby Awards, Intl. Automotive Advertising, ProMax, Archive, Ad Age Best, Cannes Lions, Cannes U.S. Young Lions Winner (selected to represent USA).
General info
310-729-3003 mobile
Creative Director/Writer (Freelance or FT)
Santa Monica, CA, USA
Award-winning Creative Director and Copywriter. Also, a UCB and Second City comedy writer.

Awards: TED Ads Worth Spreading, One Show Entertainment, CA, One Show, Cannes Lions, Webby Awards, Effies, Clios, Beldings (Best Integrated Campaign), ANDYs, ADDYs, Print, Hatch, ProMax, Archive, Ad Age Best, Cannes Lions (U.S. Young Lions Winner).
Experience
Available Worldwide. Based in Los Angeles, CA, USA.
Apr 2018 - Present
Creative Director/Copywriter (Freelance)
Available for freelance projects or full-time. Call +1-310-729-3003 or email toddpcarey@gmail.com for info. Current clients: EA video games, Hyundai, Las Vegas ("What Happens Here..."), Shepard Fairey's Studio Number One, Experian, Porsche, and others.
Los Angeles
Jun 2014 - Apr 2018
Creative Director
Deutsch
Creative director on Volkswagen. 
Responsible for bringing the Volkswagen brand to life in multiple categories – from national to retail – creating fully integrated campaigns encompassing every consumer touch-point, including digital, branded content and social. 
• Created integrated advertising for a wide range of national VW projects, including the VW Golf Alltrack launch, Jetta launch, VW Warranty launch, VW Atlas, Passat and more. Executions include national TV, radio, OOH, digital, social, print, pitch videos, and more. 
• Supervised and contributed to VW retail efforts as CD and Copywriter. Generated integrated retail campaigns for the VW brand. Including Tier 2 retail TV and digital spots for over ten VW models, and sales events marketing (SignThenDrive, Model Year End Event, etc.). Developed creative on VW dealership POS, print, digital, and social (Pre-roll spots, social creative copy for VW Facebook, YouTube posts, Instagram, and more). 
• Contributed to other Deutsch accounts as well. Worked on the Target Star Wars promotion, EMERGE, and Hack the Drought/L.A. Futurethon (pro-bono creative for the Los Angeles Department of Water and Power (LADWP).
Los Angeles, California, USA
Jun 2011 - Jun 2014
Creative Director/Copywriter (Freelance)
Freelance Clients Included:


– Crispin Porter + Boguski (CD, Copywriting)
– 
McGarry Bowen (Copywriting)
– 
Garage Team Mazda, (Copywriting)

– SapientNitro, London, UK (Copywriting/ACD)

– Cramer-Krasselt, Porsche (Copywriting/ACD)
– 
MTV Scratch, Viacom Media Networks (Copywriting)

– UE Boom, GreenLight Media (Branded Content and Creative Direction)

– Documentary TV Series, @Radical Media (Screenwriting)

– Fox Sports (Copywriting, Branding)

– ContentMode (Documentary Director)

– Amazon, SuperFad (CD, Copywriting, Strategy)

– King & Country/History Channel (Copywriting/Promo Writing) 
– Digital Kitchen (Integrated Copywriting, CD) 
– Ubisoft, Modus Operandi (Content Writer)

– SapientNitro, LA (Creative/Copywriting)

– Walt Disney Parks (Copywriting)

– Hyundai, Innocean Worldwide (CD, Copywriting) 

Client experience includes:
 Activision, Acura, Amazon, AT&T, Bauer, Blue Cross Blue Shield, California Pizza Kitchen, Dexter Hewlett-Packard, Honda: Fit, CR-V, Odyssey, Accord, Honda Fuel Cell Car, Hybrids, Pilot, Civic and others, Honda Documentary Series, Hood, Hyundai, IndyCar, Keds, Kubota, L.A. Marathon, Los Angeles Kings, Mandalay Bay Hotel & Casino, Partnership for a Drug-free America, Pioneer, Polaroid, , Save The Children, Spalding, UNICARE, VH-1, WellPoint, Walt Disney Parks and more.
Santa Monica, CA, USA
Mar 2002 - Jun 2011
V.P., Assoc. Creative Director
RPA Advertising
• Co-creator, Writer and Producer of the DREAM THE IMPOSSIBLE Documentary Series, presented by Honda. Managed all aspects of fully integrated branded content campaign. Provided leadership in producing eight different documentary films. Oversaw, supervised and collaborated with team that included Sundance award-winning directors: Joe Berlinger, Ondi Timoner and Derek Cianfrance. Integrated creative director and writer responsibilities: film treatments and pitch materials, web-based advertising, mobile advertising, social networking communications, print, outdoor, PR writing, event planning and promotion (Sundance Film Festival), new media (TiVo, X-Box Live, etc.) television spots and in-theater trailers. Executed creative from concept to release at the highest level. Worked with highest executive ranks at Honda (including Worldwide CEO) and the top executives at the production company.

• Created advertising and branded content for Honda brands. As well as manage and direct other creative teams. Provided original concepts and writing for award-winning advertising for several Honda product lines. Executed creative from concept to release at the highest level. Past assignments include: Honda Fit Launch and sustaining campaigns, CR-V, Odyssey, Accord, FCX Clarity fuel cell car, Insight Hybrid, Pilot, Civic and others. Creative direction on many Honda corporate branding efforts, including: L.A. Marathon, Honda Classic Golf, U.S. Govt. Relations, Sundance and various other branding assignments: Acura, IZOD IndyCar Series.

• Managing creative duties and collaborating on a wide array of integrated branding projects: Mandalay Bay Hotel and Casino, SOYJOY, Farmers Insurance, Kubota, Pioneer, American Century, Blue Cross of California, Blue Cross Blue Shield (seven states), UNICARE, WellPoint and others.
Santa Monica, CA, USA
Apr 1998 - Mar 2002
Assoc. Creative Director
RPA Advertising
• Concepted, wrote and produced advertising and branded content. As well as managed and directed other creative teams.

• Created award-winning advertising for several leading brands. Past assignments include: Honda national and corporate campaigns: CR-V Launch, Passport, Odyssey, Civic, Accord and various Corporate/Brand assignments. UNICARE, Blue Cross of California, Blue Cross Blue Shield of Missouri, Blue Cross Blue Shield of Georgia, WellPoint Corporate, American Century, VH-1 and others.
Santa Monica, CA, USA
May 1995 - Apr 1998
Copywriter
Rubin Postaer & Associates
• Winner of United States Young Creative Competition. Distinguished as one of two delegates to represent the United States at the international Young Creatives Competition in Cannes, France.
• Concept, write and produce advertising and branded content. As well as manage and direct other creative teams. Created award-winning advertising for several brands. Past assignments include: California Pizza Kitchen, Activision, Los Angeles Kings, US West Communications, Honda Campaigns: CR-V Launch, Passport, Accord, Prelude, Passport, Civic and various Corporate/Brand assignments.

• Save The Children. Developed print advertising for Save the Children (SCF) International Child Labor Campaign; Cannes, France, 1997

• The White House Office of National Drug Control Policy’s National Youth Anti-Drug Media Campaign; Partnership for a Drug-free America: Created TV and radio campaign for Anti-Methamphetamine message. Campaign honored by President Clinton and parents associations.
Providence, RI, USA
Jun 1991 - May 1995
Copywriter
Leonard Monahan Lubars & Kelly
• Started career at Leonard/Monahan, a well-know creative shop, in 1991. Won numerous advertising awards for his work on such clients as Polaroid, Keds, Hewlett-Packard, 94 HJY Rock Radio, WLNE-TV, American Tourister, Roger Williams Park Zoo and Bauer Inline Skates.

• Awards: Communications Arts, The One Show, Hatch Awards, New England Broadcast Awards, PRINT, ProMax (Gold: Broadcast Promotion), Billboard Music marketing Award.
Education
Providence, RI
Sep 1986 - May 1990
B.S.
Providence College
Major: Business Administration, B.S., 1990

Awards: Dean’s List (’87-’90), Cum Laude (’87-’90), Writing Fellowship Nominee
Hollywood, CA
May 2000 - Present
Comedy Writing Training
Second City and Upright Citizens Brigade
Original Content/Comedy Writing Skills:

Writer and producer of original comedy (2000 to current).

TRAINING: Upright Citizens Brigade Theater. Instructors: Sean Conroy (UCB Sketch 201), Joe O’Brien (UCB Sketch 101). Collaborated as writer/producer on show with Dir. Matt Walsh (Founder, U.C.B.). Graduate of multilevel Second City Writing Program (L.A.) wrote and produced successful weekly show at Second City LA Theater. ImprovOlympic Sketch Writing.